Artists are now exploring social media as a platform for experience. Not just as marketing tools, though that should not be underestimated. Rather the tantalizing experiments with social media as a component of, or the canvas for, expression is a source of fascination for the agents of the Poorly Kept Secret Society. Well, some of them at least. Admittedly there are more than a few agents who are confounded by the whole thing and believe that what Facebook needs more than all else is a well placed toss of a large wrench…
As these artists continue to experiment we see a depth and complexity to the investigations that can be exciting. Or, sometimes, ridiculous. One lesson that is worth exploring was ably demonstrated by artist Gary Hirsch in his recent mural project for the City of Boulder.
Gary’s simple idea is, as you might imagine, the front for a serious and complex game. I won’t go into it here, as time will not allow. (Sorry, I am writing this post while on a stakeout, hidden in a mailbox…) But, please read more on his site: www.botjoy.com.
What is compelling for the agents who assisted Mr. Hirsch in his project was the delight people take in his clever, perhaps devious, social media campaign. What makes for a viral hashtag, or blog post, or tweet, is mysterious. But Mr. Hirsch saw something. Please conduct further research at #botstories and #botjoy.
What should we learn from his success? That a simple message, a simple question, is accessible and therefore useful to the folks in social media land? That opening up the exploration to the personal voice captivates? That irony is attractive? Or, as I hope, that people yearn for the connection to beauty in all they do, even when what they do is 140 characters in length?
We shall follow #botstories as the internet community of quizzical robot enthusiasts grows.
And, congratulations to Gary on a wonderful project!! And, congratulations Boulder on your new artwork!! Stop by 13th and Arapaho to see it for your own self.